Google AMP Web Services

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  • Users stay on Google's Accelerated Mobile Pages (AMP) 35% longer than standard mobile websites
  • AMP pages lead to a 20% increase in sales conversions

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Speeding Up Mobile Experience

When prospective students are considering where to spend the next two to four years of their lives, many ideas could be swirling in their minds. One thought you don’t want to preoccupy them with, however, is how long the web pages for your institution are taking to load.

Slow browser speeds are often what turn users away from websites, especially if they are using mobile devices. The good news is that Google has created Google AMP — a framework that takes your already existing page, optimizes it for mobile use, and serves it from the Google AMP cache, making it easier for users to access and interact with your content.

Page Load Times

Right now, the average mobile web page takes 15.3 seconds to load. Google AMP can decrease that time by nearly 50%. While 15.3 seconds may seem like an insignificant amount of time, a one-second delay in mobile load times can reduce mobile conversions by up to 20%. Google AMP also reformats web pages to be more mobile-friendly. This change could mean a lot for higher ed websites like yours. With load times going down, applications and donations could rise significantly.

Student looking at a mobile phone

Search Results

Faster page loading can also give you a boost in Google search results. This could lead to traffic on your website that otherwise wouldn't be there. According to Google, once users are on a Google AMP page, bounce rates fall drastically, and users spend up to 35% longer than the amount of time they otherwise would have spent on pages due to faster load times.

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How iFactory Can Help

Our developers and search engine optimization experts can help you determine if Google AMP is right for you. We'll discuss the pages on your site that would best benefit from Google AMP, and our developers can work to ensure that you are updating content in one and only one place.

Once we implement Google AMP on your chosen pages, we will set up Google Analytics so we can track how your users are interacting with the new pages. This way, you'll know what results you receive and how to move forward with any other page-load or search-engine-optimization efforts.

Please let us know if we can provide you with more information on this project, or any others.

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