case study

NORTHEASTERN UNIVERSITY LIBRARIES

http://library.northeastern.edu/ 

NEU.EDU_Library

Goals

  • Connect researchers at NU to our online resources and services, including research databases and journals, digital collections (finding aids, master's theses, and historical collections), physical collections, document delivery, tutorials and instruction, and online help services, as well as general information such as hours, fees, news, guidelines for how to give to the libraries, and archives. We needed to make these services easily navigable so users can tell what we have for them, and provide the clearest, simplest route to information.
  • Build goodwill towards the library and a lasting relationship with users. We want to raise awareness of, and funds for, the Library, and to continue to provide value to alumni after they graduate.

Also, tell users about the Library and what new and innovative projects make them distinctive: author talks, special collections, and professional expertise.

Solution

  • Encouraged "giving" to the library through promotion on the homepage, in the ancillary navigation and throughout the site with the "Giving" module
  • Improved external communication through the "Ask a librarian" module, allowing users direct access to librarians. Also, the "Meet the Team" promotes the library staff while also giving users direct access to their bio pages to email them directly
  • Promoted Exhibits & Events through new feature layout
  • Improved discovery through navigation and crossing linking of site
  • Improved delivery & access of the site by roughly 40%. Conducted a pre-usability testing of their current site and the average task completion rate was 32%. Post-wireframe usability testing average completion rate was 71.43%

Key Features

  • Showcases/Exhibits
  • Calendar of events
  • The ability to subscribe to news releases
  • Extensive use of supporting modules
    • Ask a Librarian
    • Giving
    • Meet the Team
    • Spotlights
    • Question of the Week
    • Tips Module
      • Users can review and submit their own tips

iFactory designed and developed the Northeastern University LIbraries Website. Contact iFactory to learn how we can help your organization expand its web presence and grow its digital footprint. 

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