case study

Graduate Management Admissions Council

http://www.gmac.com 

GMACCaseStudy

Challenge

  • Design a site clarifying GMAC’s mission and offerings
  • Optimize entry points for wide gamut of user needs, from informational to transactional
  • Communicate global reach and emphasis on data
  • Elevate the brand
  • Continue to cater to existing traffic and users
  • Highly compressed time-frame

Solution

  • Re-launched award-nominated website with strong brand values, interactive components and task-driven navigation elements
  • Significantly increased traffic

iFactory designed the GMAC public website. Contact iFactory to learn how we can help your organization expand its web presence and grow its digital footprint. 

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